How to write Product Descriptions

That will have your products flying off the virtual shelves!

Do you struggle to come up with product descriptions?

Aren't making many sales?

Is your shop a ghost town?

Don't know what you should include in your product descriptions and what order each section should appear in?

Then this mini e-course is just what you need!

So what's included?

  • A 37 minute video where I walk you through EXACTLY how I write a product description (using a product from my own shop as an example)
  • A 5 page editable PDF for you to outline your product descriptions – it includes the 14 elements you should include in your product descriptions, what order to place them in and the things most people forget to include
  • How I upsell in a non-icky way
  • How to choose keywords that help your products get found (including my favorite keyword tools)
  • Product photos – how to choose photos, elements all of your photos need and what order they should appear in
  • My stock photography directory ebook with over 200 stock photography resources (most are free!) as well as mockup templates for your products


Course Curriculum


  How to write product descriptions
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
This is a self-paced online course - you will receive immediate access to the ENTIRE ecourse after your enroll (even if you pay via a payment plan). You can access the course as many times as you want. You can pause, rewind and re-watch the tutorial as many times as you need, and you can re-download the course worksheets every time you need to write a product description.
How long do I have access to the course?
Lifetime access!
What if I am unhappy with the course?
Unfortunately due to the digital nature of the ecourse, no refunds will be given under any circumstances - serious buyers only please. If you have any questions please contact me via [email protected] before purchasing and I will get back to you A.S.A.P (I usually reply to emails within 24hrs - note that I am located in Australia - when it is 10am in L.A. it is 3am here!)

Hey there! I’m Rachael, a 20-something Aussie addicted to graphic design. I've been in business for 3 years and have 2 Etsy shops: AllAboutTheHouse where I sell organization printables and PaperCravings, where I sell graphic design resources. I've made over 12,500 sales from my 2 Etsy shops! I also have a self-hosted online shop and a blog.

I can be contacted at [email protected]

Feedback from Lyndall (one of the student's in the course), owner of Blue Gum Lane on Etsy

I'd like to thank Rachael for sharing her insight and experience as an online seller, particularly regarding Etsy. As a very new Etsy seller I found her advice through this e-course invaluable. She has worksheets to support your learning that I can refer back to at any time. I can go back and re-watch any of the tutorials as needed and she uses language that is simple to follow, clear and concise. The tutorials are set out in logical manner and it is easy to see before starting each lesson exactly how long it goes for, therefore I knew how much time I'd need to set aside to get through each lesson successfully.

I will now be going back to my shop to rewrite comments, make many adjustments to improve my keywords and descriptions.
Thank you Rachael :-)

Ready for your products to start flying off the virtual shelves?

Get started now!